At the 2026 Paris Motor Show, Clifford Kang, board member and vice president of SERES Group, revealed that AITO plans to enter the European market in autumn 2027. The move is another major step in the brand's global growth. Kang said AITO approaches Europe with genuine respect for its automotive heritage and a commitment to working alongside partners around the world.

AITO already has more than 1.2 million customers in China. In Brand Finance's Automobiles 100 2026 ranking, the brand placed among the ten most valuable luxury car brands worldwide. It was also the top-ranked Chinese luxury automotive brand by brand value, making it the only Chinese automotive brand to earn that recognition.

Intelligence Redefining Luxury

AITO's brand philosophy, "Intelligence Redefining Luxury," combines traditional luxury with technological sophistication to create a more refined, intelligent mobility experience. The name itself stands for "Adding Intelligence to Auto." Kang explained that AITO sees a vehicle as a mobile intelligent agent that understands its driver and responds to their needs, and that the philosophy is the brand's own definition of luxury for a new era.

As it expands its international presence, AITO intends to work with partners across the automotive value chain. The goal is to build a healthy ecosystem, support shared growth, and bring intelligent luxury mobility to more customers around the world.